For $20,000, city officials have undertaken a rebranding effort for Bluffton.
Reportedly over 700 Bluffton residents responded to a survey earlier this year to help create a rebranding of Bluffton. While an ensuing proposed new logo has been recently shown City Council, have the results of that survey prior to this new logo been made public to be shared with interested residents of Bluffton who might be curious about these over 700 survey responses?
And might those folks offer an understanding of these responses beyond what has been offered by those hired as consultants?
How beneficial is spending city money on people who haven’t called Bluffton “home” to propose to us who do call or have called Bluffton “home” what our city symbol should be?
Why not trust the folks of this community who have the talent and ability to respond to the calling by city officials for a new flag, a new logo, a refreshing rebranding – if that is what our community wants?
Why not ask for the public to submit their ideas by a certain deadline and have a committee of three select the top five or so for Bluffton residents to review and vote on? Have the committee be made up of representatives named by the City Council, the Chamber of Commerce, and the Creative Arts Council. Have ranked voting rather than just voting for your favorite, and award money for the top three vote-getters after eliminating the lowest vote-getters and redistributing their votes: $3000 for 1st, $2000 for 2nd, $1000 for 3rd (or whatever amounts) add up to less than $20,000.
Why not invest in the most valuable asset of this community — the folks who call this community “home”?
Doug Sundling
Bluffton
